It all started with a vision to answer the eternal question: What are we going to do tonight? From this question, barstool magazine was born. It didn’t take long for Houstonians to recognize the power of the guides and key industry insiders took notice. From its inception in 2005, barstool has grown in distribution and readership. New key markets, locally and nationally, are on the horizon. And our web presence is growing exponentially with the launch of barstoolmag.com v2.0.
WHAT WE ARE ABOUT:
We like to think of ourselves as witty, entertaining, edgy; you know–everything the other fluff mags in town aren’t. And our readers seem to agree. But more than anything, we keep people informed; and that’s what has made us the essential go-to guide for any self-respecting nightlife or entertainment junkie.
Unlike other multi-focused publications, barstool is all bar, all entertainment, all the time. You will be in the company of the other drinking establishments, beer, liquor and tobacco companies, as well as the hotels, late-night eateries, limousine, shuttle and taxi services that make up a typical night out in Houston, Texas. Clothing stores, real estate agents, attorneys, plastic surgeons and car dealerships are also key elements of an advertisement portfolio aimed at meeting the needs of our readership.
Our goal is to provide you with the most effective medium to promote your particular place, product or service. barstool Houston is always published on high-quality paper stock using smart, fresh design and fashioned in a convenient, portable size.
With our sister publication, spoon, we will be the go-to guide for en-entertainment and dining.
WHO READS US?
Our demographic is comprised of highly social and active individuals in the Houston metro area who appreciate fresh, current and quality nightlife and entertainment; and that’s what we provide. barstool readers are spenders. The average reader goes out 3-4 times per week and is at the beginning or peak of his/her career. They entertain; they like to be entertained; they are buying clothes, cars and homes. With the current rise in new media, internet-based news, gaming, downloaded music, and digital video recorders, this is an increasingly difficult segment of the market to reach. Because we offer compelling content on what interests this group the most, we hold this audience captive when other magazines do not.
From the out-of-town businessperson looking for a spot to unwind after a long day of meetings to the corporate event planner organizing a function for 500, barstool is targeted at anyone who’s looking to have a great time in our fine city.
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